Spotlight: Majota Natural

In addition to it’s own pilot projects, Partagria has incubated two new ventures in Francophone West Africa: Majota Natural and Africa Nut Exporters.  Today’s update will focus on the activities of Majota Natural.

Majota Natural supplies quality dried mango, dried pineapple, dried banana, and dried papaya from Cote d’Ivoire to its partners and clients. The venture the finest-quality product from our partner cooperatives at the peak of the harvest season, when the fruits are most delicious.

The “Kent” variety of mango from Cote d’Ivoire, which Majota Natural specializes in, is known for its impeccable flavor, natural sweetness, and high vitamin content that make it a consumer favorite among both fresh and dried fruits. Likewise, the company has capabilities to produce the finest quality dried dried pineapple, dried banana, and dried papaya.

Majota Natural ethically source our fruits from cooperatives of small family farms and process them into a tasty dried fruit snack, that has no added sugars added, just the sweet natural and vitamin-rich taste.

Partagria partnered with a local entrepreneur, an experienced mango exporter in Cote d’Ivoire to launch the joint venture.

Cote d’Ivoire is one of the most prolific growers of export-quality mangoes on the African continent. Being limited in production by seasonality, mango is a sought-after premium product in both fresh and processed form. Dried mango is particularly in demand when fresh mango is no longer available.

While mangoes with perfect skin quality and color are primarily exported as-is (e.g. whole) by sea or by air, mangoes with even a slight skin blemish are un-exportable raw, as even a small skin defect can grow in size during transit.

Processing the fruit (washing, cutting, peeling, etc.) and then drying it within special equipment allows us to preserve the savory fruit flavor and the high vitamin content, while transforming the product into a more compact and less perishable form.

The advantage is clear – it is both easier to transport large distances through the supply chain, and is also easier for the final consumer to enjoy during their busy schedule. Dried fruit can consumed directly as edible slices, or become part of tasty bars, breakfast cereals, snack mixes, and a variety of other food products. It represents a nutritious choice in today’s health-conscious society, with no additional sugars added.

Social Impact

Most of the mango production volume in Cote d’Ivoire is cultivated by small farmers and rural cooperatives. Mangos are a key cash crop for northern regions and of the country provides a vital influx of cash into communities that provides disposable income. However, the vast majority of mangoes (70-90%) do not meet export requirements and are either sold on the local market for little value, or are simply discarded.

Processing dried fruit allows no valuable mangos to be wasted and for the farmers to benefit from the value of their crop, not just the 10-30% that they were able to sell previously. Thus, rural livelihoods are significantly improved.

Similarly, less than 50% of the harvested pineapples, bananas, and papaya are directly exportable. Therefore, we create additional significant economic value for small farmers by being an offtaker for 100% of their production, contributing greatly towards improving their livelihoods.